Art Direction
Mathew
Company
Brand
Concept Development
Whispers of the Sea is a fictional art direction project crafted sustainable fashions to a brand’s ocean-inspired, And The goals was to create visuals and languages that blended the beauty of marine life with the brand’s on commitment to eco-friendly practices This project focused on weaving a organic textures, fluid forms, and serene colors palettes into every aspect of the campaign.
The concept development phase centered on the idea of an “Whispers of the Sea,” a narrative evoking the gentle dance of ocean waves and the hidden treasures.
Mood board Creation
The concept development phase centered on the idea of “Whispers of the Sea,” a narrative evoking the gentle dance of ocean waves and the hidden treasures of the deep. We explored a color palette rooted seafoam greens muted blues, and sandy neutrals, creating a sense of calm sophistication. By incorporating references to natural materials — such as driftwood and sea glass — we grounded the brand’s story in authenticity and harmony with nature.
Final Result
Finally, the art direction was brought to life across all brand touchpoints. Social media assets featured layered, wave like shapes and fluid to create create a sense of motion. The look book design incorporated textured and subtle gradients to evoke the feeling of sand and water. Even the pop-up store concept integrated natural elements like driftwood displays and the ambient lighting reminiscent of the ocean at dusk.
Mathew coo represents a thoughtful approach to art direction — one that captures not just the visual aesthetic but the emotional core of collection. It’s a testament to the power of storytelling through visual design, merging sustainability and style into a harmonious experience.
Client
“Aurora Echoes” is a luxury candle and home fragrance brand inspired by the natural landscapes and celestial light.
Category
“Art Direction” Crafted a cohesive visual narrative that blend earthy textures. and fluid light forms for a nature-inspired
Timeline
May 2024 - July 2024
Live Project
View Work
