Branding
Krea
Klock
Branding
Concept Development
Threads of Light is a fictional project developed for a sustainable homeware label seeking to channel purity, warmth, and airiness. The concept revolved around the interplay of light and shadow, linen and glass—creating a mood that felt both weightless and intentional. With soft gradients, neutral palettes, and quiet spatial compositions, the direction aimed to evoke a feeling of clarity and peace, reflecting the brand’s ethos of thoughtful design and slow living.
The concept development phase centered on the idea of a “Threads of Light,” a narrative evoking the soft embrace of morning sun and the delicate interplay of warmth and stillness.
Mood board Creation
The concept development phase centered on the idea of “Threads of Light,” a narrative evoking the subtle movement of sunlight across serene spaces. We explored a palette of warm ivories, soft golds, and translucent neutrals to capture the essence of warmth and clarity. With inspirations drawn from sheer fabrics, reflective surfaces, and quiet morning light, the visual direction embodied elegance, softness, and the beauty found in stillness.
Final Result
Finally, the art direction was brought to life across all brand touchpoints. Social media assets showcased airy compositions and light-leaked imagery to convey a sense of calm illumination. The look book featured soft overlays and delicate typography, designed to reflect the glow of golden hour light. Even the showroom experience included linen-draped installations and gentle ambient lighting that shifted subtly throughout the day, capturing the essence of time and light in motion.
Threads of Light embodies a poetic approach to art direction — one that captures the serenity and stillness at the heart of the collection. It’s a reflection of how design can illuminate emotion, blending minimalism and warmth to create an experience that feels both elevated and deeply personal.
Client
“Lumen Tide” is a mindful lifestyle brand drawing from moonlit coastlines and the ebb and flow of ocean energy.
Category
Developed a cohesive aesthetic that merges raw materials and diffused light to reflect a grounded, nature-inspired identity.
Timeline
June 2024 - July 2024
Live Project
View Work
