Marketing
Hinobe
Agency
Branding
Concept Development
Echoes of the Earth is a conceptual direction for a nature-based wellness brand that sought to ground its identity in the untouched beauty of forests, soil, and stone. The goal was to create a visual symphony that honored raw elements—mossy greens, rugged terrains, and organic imperfections—while communicating the brand’s commitment to natural healing and mindful living.
The concept development phase centered on the idea of an “Echoes of the Earth,” a narrative evoking the quiet strength of ancient landscapes and the grounding rhythm of nature’s pulse.
Mood board Creation
The concept development phase centered on the idea of “Echoes of the Earth,” a narrative evoking the timeless rhythm of forests, stone, and soil. We explored a color palette grounded in mossy greens, warm ochres, and soft browns to reflect a deep connection with the natural world. By integrating textures like raw wood, pressed leaves, and weathered stone, we brought a tactile sense of grounding and authenticity to the brand, rooted in nature’s quiet resilience.
Final Result
Finally, the art direction was brought to life across all brand touchpoints. Social media assets featured layered organic forms and earthy textures to echo the rugged beauty of nature. The look book design embraced raw materials and muted gradients, evoking the sensation of soil, bark, and morning mist. Even the retail space concept incorporated stone displays, potted ferns, and warm, dappled lighting that mimicked sunlight filtering through forest canopies.
Echoes of the Earth represents a grounded approach to art direction — one that connects the visual language with the soul of the collection. It’s a celebration of storytelling through texture, tone, and materiality, where sustainability is not just a principle, but a feeling woven into every detail.
Client
“Solstice Bloom” is a botanical skincare line rooted in seasonal cycles and inspired by the quiet renewal of nature.
Category
Crafted a serene visual language that weaves soft gradients and organic shapes to echo the rhythm of coastal landscapes.
Timeline
March 2024 - April 2024
Live Project
View Work
